I could have built the Flex Diet Cert in a vacuum. Just me, my research, my experience, tons of coffee, and my opinions packaged into 8 interventions... ...But here's the problem with that approach: No matter how much I know about metabolic flexibility, I'm not the world's leading expert on protein metabolism. I'm not the top researcher on sleep and circadian biology. I'm not the guy who literally discovered the molecular mechanisms of muscle growth. So I didn't pretend to be. Instead, I...

Most people know what works. Protein helps.Calories matter.Sleep matters.Training matters. That’s not the bottleneck. The bottleneck is knowing when to stop doing the thing that used to work. Every intervention has a lifespan. Protein increases satiety, until intake drops too far.Low-carbZ improve glycemic control, until training quality degrades.Fasting improves fuel partitioning, until recovery collapses. The real coaching skill isn’t knowing what lever exists. It’s knowing when to let go...

There’s a moment most people never reach. It’s the moment where you stop asking“What should I do?” …and start asking“Why am I still guessing?” Adam hit that moment in late December. No cleanse.No public declaration.No desperate attempt to out-suffer biology. He just decided it was time for a drastic change, so we set out on a gameplan based on the Flex Diet Cert to get him significantly leaner and stronger in record time. 41 days later, the numbers told a story the internet hates. Bodyweight...