Why the bonuses exist


I generally hate bonuses.

Not in the abstract.
In practice.

Because most of them are duct tape slapped over a shaky offer, wrapped in fake urgency, and sold like you’re about to miss the last helicopter out of Saigon.

That’s not what’s happening here.

The Flex Diet Cert opened today.
It’s open for one week.
That was decided long before this email was written.

Same curriculum.
Same depth.
Same close date.

No "oh, our server crashed due to all of the traffic so it is open again"
No “surprise, we kept it open.”
No performative scarcity.

The bonuses exist for one very specific reason:

They’re for people who already know what they’re looking at.

Not people who need convincing.
Not people who need ten comparison charts.
People who read the page and immediately recognize the thinking.

So here’s the situation — clean, once, and without jazz hands.

For the first 48 hours, there’s a private 1-hour call with me.

Not a funnel call.
No GooRoo sales script.

You bring real questions:
physiology, coaching decisions, client messes, business friction, whatever is actually on your plate right now.

When the 48 hours are up, that disappears.

There’s also a second fast-action bundle that runs through Wednesday night.

It includes:

  • A ~2-hour sports nutrition deep dive I recorded while teaching in Costa Rica — the stuff I usually only cover live because it assumes you already know the basics and aren’t fragile about nuance.
  • A set of advanced Level 2 Flex Diet modules that I don’t sell, don’t advertise, and don’t offer anywhere else.

Those aren’t “bonuses” in the internet sense.

They’re accelerators.

If you miss them, nothing bad happens.
The certification doesn’t change.
No core content is removed.
You don’t lose the ability to use the system.

You just don’t get those particular pieces.

I won’t bring them up again after Wednesday.
I won’t resurrect them later.
I won’t pretend this was “the last chance” and then do it again.

That’s not a tactic.
That’s a boundary.

The rest of this week will be teaching, stories, physiology, and context — so you can decide whether this way of thinking actually matches how you want to coach and think long-term.

No pressure.
No countdown clocks screaming at you.
No moralizing about commitment.

Just information and a short window for people who already recognize it.

Full FDC details below
https://miket.me/fdc

Much love and met flex,

Dr Mike

PS: If you’re already nodding, you know what to do. If not, stay. The emails this week are still worth reading.

Full FDC details below
https://miket.me/fdc

_____________________

Mike T Nelson CISSN, CSCS, MSME, PhD
Associate Professor, Carrick Institute
Owner, Extreme Human Performance, LLC
Editorial Board Member, STRONG Fitness Mag
Mike T Nelson is a Ph.D. and not a physician or registered dietitian. The contents of this email should not be taken as medical advice. It is not intended to diagnose, treat, cure, or prevent any health problem - nor is it intended to replace the advice of a physician. Always consult your physician or qualified health professional on any matters regarding your health.

...

Dr Mike T Nelson

Creator of the Flex Diet Cert & Phys Flex Cert, CSCS, CISSN, Assoc Professor, kiteboarder, lifter of odd objects, metal music lover. >>>>Sign up to my daily FREE Fitness Insider newsletter below

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