Are you fed up with the pseudo-scientific mud that clutters the pristine landscape of our noble fitness pursuits?

Tired of hearing from 18-year-old internet GooRoos who have not even trained a sea slug but are all of a sudden an X-port on getting shredded for summer?

It's high time to arm yourself with the sharpest weapon in the battle against the balderdash being peddled by the so-called "experts." Plug into MASS (Monthly Applications in Strength Sport), the beacon of truth in a sea of fitness falsehoods!

This month, the sharp nerds at MASS are slicing through the thick fog of misinformation with a scalpel-sharp critique in our cover story: “Retraction Notice: A Reminder to Keep the Evidence in Evidence-Based Fitness.”

It’s a wild ride through the twisted alleys of scientific misadventures—a tale so gripping it would make even the most stoic bench press drop its weights in shock.

The best part, you can download this exclusive feature below on me!

​Keeping-Evidence-in-Evidence-Based-Fitness.pdf << FREE PDF

Here’s What’s Unraveling Inside:

• A Scientific Flimflam Unveiled: Dive deep into the analysis of a study that once sent shockwaves across the fitness world with its bold claims on cold water immersion.
• This study turned out to be a house of cards that crumbled under the slightest scrutiny. Dr. Eric Trexler picked apart the carcass of this retracted study, showing how a sexy headline can sometimes lead the whole industry astray.
• Lessons from the Abyss: The debacle teaches us that even in science, the glittering allure of a quick fix can eclipse the steady glow of truth.
• It’s a carnival mirror reflecting the twisted shapes of what we desire to see, not the hard edges of reality.
• The MASSacre of Misinformation: Despite the retraction, the false study’s echoes bounced around the hollow halls of public opinion, tricking millions into believing the hype.
• This saga serves as a grim reminder of the muscle this industry can flex when it peddles fantasies.

Why Should You Subscribe to MASS?

• Cut Through the Noise: Get monthly dispatches from the frontier of fitness research, each piece a bullet of truth fired into the heart of the latest trends.
• Trust in the Trenches: With stalwarts like Dr. Eric Helms and Dr. Mike Zourdos wielding the pens, rest assured that no fact goes unchecked and no claim goes unchallenged.
• Enlightenment for the Enthusiast: Boost your brainpower and biceps simultaneously, becoming a connoisseur of credible science that can spot a fake a mile away.

Special Ops: Get your hands dirty with the controversial article for FREE – it’s on us. Think of it as your first taste of the hard stuff:

​Keeping-Evidence-in-Evidence-Based-Fitness.pdf << FREE PDF

Are you ready to join the ranks of the enlightened?

​Enlist in MASS today and march into the fray armed with knowledge and a damn good read.

Bonus Items!

I am tossing in these goodies to help give you a kick in the glute max while MASS is on sale at the lowest price of the year.

Grab the lifetime ticket to the wild ride called MASS, and I’ll throw in a 60-minute consult with yours truly nerdy.
​
Yep, that is a $250 brain-picking session with yours nerdy via Zoom.
​
Just testing the waters with a monthly or yearly dive into MASS?
​
You’ll snatch my Flex Foundations audio course, valued at $37, at absolutely no cost. Just fling your receipt my way after you seal the deal.

Hop on at the link below before the clock strikes 11:59 pm CST Monday, as it goes away then.

​https://miket.me/mass​

Remember, once you purchase, email me your receipt and I will hook you up!

Much love,

Dr Mike

PS- the bonus items and the lowest price of the year on MASS all go away at midnight this Monday, so check it out below today.

​https://miket.me/mass​

_____________________

Mike T Nelson CISSN, CSCS, MSME, PhD
Associate Professor, Carrick Institute
Owner, Extreme Human Performance, LLC
Editorial Board Member, STRONG Fitness Mag

Mike T Nelson is a PhD and not a physician or registered dietitian. The contents of this email should not be taken as medical advice. It is not intended to diagnose, treat, cure, or prevent any health problem - nor is it intended to replace the advice of a physician. Always consult your physician or qualified health professional on any matters regarding your health.

..