Quick heads up. The fast-action bonuses expire tonight at midnight PST. That means after tonight, you lose: Bonus 1: The 6 Advanced Modules This is the deep dive into the stuff that nobody talks about in most certifications. I’m pulling back the curtain on the things I’ve learned after years of coaching high performers and elite athletes. Here’s everything inside: Adrenal Fatigue: UncoveredI’ll show you exactly how to identify adrenal fatigue and avoid burning clients out from overtraining....
about 16 hours ago • 2 min read
Let me hit you with a hard truth: most nutrition coaching fails because it’s fragile. It’s not because the science doesn’t work. It’s not because people don’t try. It’s because too many systems ignore the actual human part of the equation — and that’s when everything falls apart. Think about it: You’ve seen the “perfect plans” everywhere. The “carb cycling cures everything” guys. The “protein-only-no-carb” cult. The “fast for 16 hours and be invincible” crowd. But the real issue? These...
1 day ago • 2 min read
Let me tell you something: my biggest coaching mistake wasn't what you think. It wasn't lack of information. It wasn't missing the latest study in The Journal of "Don't Listen to the Internet." ...And it definitely wasn't choosing the wrong supplement stack for "maximum performance" or whatever GooRoo nonsense being promoted in the purple halls of PF. It was assuming that because I knew a lot about metabolism, I'd somehow figure out how to make it work for every client. I had the degrees, the...
1 day ago • 2 min read
I generally hate bonuses. Not in the abstract.In practice. Because most of them are duct tape slapped over a shaky offer, wrapped in fake urgency, and sold like you’re about to miss the last helicopter out of Saigon. That’s not what’s happening here. The Flex Diet Cert opened today.It’s open for one week.That was decided long before this email was written. Same curriculum.Same depth.Same close date. No "oh, our server crashed due to all of the traffic so it is open again"No “surprise, we kept...
2 days ago • 2 min read
Quick warning before the inbox fills up with nonsense, hot takes, and whatever diet trend just crawled out of the algorithm sewer. The Flex Diet Certification is officially open. And no — this is not another macro calculator wearing a trench coat.Not a carb-demonization cult.Not a “just eat less / suffer harder” sermon disguised as science. This is a system. A real one. One that ranks nutrition interventions by actual coaching leverage- not by what’s loud on Instagram- not by what worked for...
3 days ago • 1 min read
I hope you're enjoying the Super Bowl tonight! Heads up that the Flex Diet Cert will open tomorrow, Monday, and I have a fast action bonus where you can get a free 1-hour private call with me, a $250 value at no cost, when you enroll early. Full details coming tomorrow AM via right here on the insider newsletter, so look for it. Here's what went down this week. Newsletters: Phone Off, Iron On: I share why protecting your training time during chaotic weeks isn’t selfish. It’s the maintenance...
3 days ago • 2 min read
Tonight I am super stoked to let you know what one of the fast action bonus items is for the upcoming Flex Diet Cert - which opens the doors this coming Monday. Drum roll please.. hahaha Fast Action Bonus #1 : Private Call with Yours Truly Nerdy Yep - we will get on the phone or Zoom and you can ask me anything you want for a full hour. From exact protocols to concepts to business to AM routines to blood work to exercise form review to anything you want to ask. Whatever you want to know, you...
4 days ago • 1 min read
I recently jumped on Quinn Magnuson’s Effort Over Results Podcast for a conversation that went all over the map in the best possible way. We started with how I went from mechanical engineering into exercise physiology… and somehow ended up talking about metabolic flexibility, HRV, cold exposure, creatine, peptides, women’s metabolism, and why the right music can make you lift heavier. Which, honestly, is a pretty accurate snapshot of how my brain works. My engineering background is a major...
5 days ago • 1 min read
The other day I did with my brother from down under, Ben Mayfield-Smith, where I joined him on his podcast, Matter Athletica, to talk about what actually shapes muscle growth beyond just sets and reps. Most people understand the primary drivers of hypertrophy — mechanical tension, load, and progression. What they miss are the secondary and tertiary factors that determine whether those drivers can actually be accessed consistently over time. In this episode, Ben and I unpack how: Aerobic...
7 days ago • 1 min read