Wow, what a crazy 48 hours as the wonderful wifey and I were in NYC to do some recordings with Don Saladino. It was amazing to meet Don in person and we had a great chat for 90 minutes. Super fun to see my friends Gary and Mr Marcos in NYC too. Massive shout out to Gianna and Keiran for letting us crash at their place and so wonderful to see them again too. Here is what went down this week: Newsletters: Why your clients quit (it isn't willpower): The real reason clients disappear isn't lack...
about 3 hours ago • 2 min read
I'll be honest about something here. Bonus stacks make my eye twitch. You know the ones. Forty "free" items duct-taped to an offer until the page looks like a ransom note, every item stamped with a made-up value so the total screams $14,000 for a $200 course. The marketing version of putting a spoiler on a Yugo. It's a tactic that is usually hiding a thin product underneath. Hence, before I tell you what comes with the Flex Diet Cert this week, let me tell you what the cert actually is....
about 4 hours ago • 2 min read
The doors to the Flex Diet Cert are open as of this AM! https://miket.me/fdc …but first, a short story. Back in the stone age of 2004 I started coaching clients on exercise and nutrition, and I figured: how hard could this be? I had an undergrad in natural science. A master's in mechanical engineering studying biomechanics and heat transfer. Two years of graduate physiology. Every free hour buried so deep in PubMed I should have paid rent there. Surely I had this, right? Hahaha. No. Not even...
about 14 hours ago • 1 min read
Every coach has watched this movie. Client starts hot. Week one is perfect. Week two is pretty good. Week three gets weird. Then the check-in gets shorter, the food log looks like a crime scene, and eventually they quietly evaporate into the internet mist like an alien in Area 51. The lazy story is that they lacked willpower. They were not committed and self-sabotaged. I guess they just did not want it badly enough. Cue the Tony Robbins quote over a black-and-white photo of someone doing...
2 days ago • 2 min read
Quick gut check: when a client says, "My watch says I burned 600 calories, yay for me!" Do you believe it? I hope you do not! That little wrist computer may be useful and even helpful in the right context… …but the calorie number is where the wearable industry puts on a lab coat, grabs a fog machine, and starts doing magic tricks. I just pulled the research together for my ISSN wearable tech talk, so the numbers are fresh in my head. Here is the uncomfortable part: The metric clients obsess...
2 days ago • 7 min read
Here's something that took me embarrassingly long to figure out. Two coaches can know the exact same nutrition science, same textbooks, same podcasts, same PubMed tabs, same $700 weekend certifications where everyone wore quarter-zips, and get completely opposite results with clients. Not because one coach is a genius and the other is eating crayons. …Because one of them knows what to do first. That is the whole game. And almost nobody teaches it. I call it Coaching Leverage™, and the...
3 days ago • 2 min read
Most guys are majoring in the minors — convinced some fairy-dust supplement shot out of a unicorn's a$$ is going to fire their test to the moon. It won't. Not even close Brosefus. Even if you double-scoop it and whisper "anabolic" three times in the mirror, no dice. I said almost exactly that to Funk Roberts the other week while we were recording my session for the Men Over 40 Summit — the one that goes live today! Funk asked the question every guy over 40 actually wants answered: "Which...
5 days ago • 2 min read
Here’s a sentence that may get me politely uninvited from every longevity podcast on the internet: Most lifters should stop worshipping Zone 2 cardio. I said exactly that on Andrew Coates’ Lift Free and Diet Hard this week, and I can already hear the heart-rate-strap disciples stacking wood for the bonfire. Good. Zone 2 isn’t trash. It builds an aerobic base, helps fat oxidation, and can absolutely be useful. Most people just pay too much for it. The problem is the invoice. To get the big...
6 days ago • 1 min read
Happy Sunday from MN! June is finally feeling like June — warm days, good energy, and another packed week in the books. The Flex Diet Cert is almost here and the ISSN is just around the corner, so buckle up. Always curious as to what you think, so hit me back. Here's what went down this week: Newsletters: Most Healthcare Is Not About Health: The medical system is built around disease management, not health optimization — and there's a big difference. Here's what actual health looks like. 170%...
8 days ago • 2 min read