Greetings from Revelstoke, Canada, eh, where it is snowing now, wahooo! Here's what went down this week. Newsletters: Thank you and check this out: HRV can be one of the most powerful tools you use—or the most misleading—and I break down how to interpret it correctly in the podcast linked inside. The Future of Coaching: The coaching industry is splitting in two, and if you want to stop reacting to HRV dips and start thinking in systems, grab the free Future of Coaching Summit link inside....
2 days ago • 1 min read
Hola from Revelstoke Canada, eh. The prediction is for mo' snow this Monday. Legs a little smoked. My buddy Trevor from Coach Catalyst just said he arrived so he is joining our crew for some food and to chat about coaching of course. Our discussions are not typical as we rarely chat about workouts or macros, but instead actual coaching. And it hit me:The industry is quietly splitting in two.On one side?Coaches who understand systems.Physiology.Cost.Leverage.On the other?Coaches refreshing...
3 days ago • 1 min read
In this episode of the Flex Diet Podcast, I sit down with my good buddy Vince Maltz, a high-performance mindset coach who works with NHL players, Division I athletes, and elite performers. We dig into what “mindset training” actually looks like in real life, beyond the clichés, and why it’s inseparable from physiology, recovery, and nervous system regulation. We also get into the modern performance environment: fake expertise, too many voices in the kitchen, and why big organizations adapt...
5 days ago • 1 min read
The Flex Diet Cert closed down last night, and a huge thank you to everyone who enrolled. Wahoo! I'm super stoked for you! I'll have an update next week on when the next Flex Diet Cert opens and the upcoming Phys Flex Cert, too. Today, I wanted to share my guest appearance on the How to Hyperbaric Podcast with Dr. Masha, where we discussed Heart Rate Variability (HRV). Not the hype version.The practical version. If you’re using an Oura Ring, WHOOP, Garmin, Apple Watch — or working with...
7 days ago • 1 min read
This is it, Brosefus, Enrollment of the FDC closes at midnight PST tonight. No extensions. No "surprise, we kept it open." No fake urgency. No “oh, our website crashed from all of the traffic so it is open for 7 more days” BS. When it closes, it closes. The next enrollment window is months away. If you've been on the fence all week, here's what it comes down to: Do you want a system, or do you want to keep guessing? Because at some point, guessing stops being sustainable. Your clients get...
8 days ago • 1 min read
As a heads up, enrollment closes tonight, Monday, at midnight PST. After that, it will be months before the next enrollment window opens. I want to be clear about something that sets this apart from every other certification you've probably taken. When you enroll in the Flex Diet Cert, you get my private email address. Not a support ticket system. Not an AI chatbot named Clippy’s Revenge. My actual email. You can ask me questions about: The course material Your specific clients Edge cases...
9 days ago • 3 min read
Winging it works early on, just like lifting as anything you do is better than nothing. A little more protein? You lose weight. Cut some carbZ? You get leaner Add some fasting? Even better. Everything works because almost anything is better. Then something shifts. Life gets heavier. You and your clients get older. Recovery drops. Training tolerance narrows. Stress compounds. You require a different input now, too. …And suddenly, the thing that worked last month stops working. So you try...
9 days ago • 2 min read
Tomorrow at midnight PST, enrollment for the FDC closes. So let me be very clear about what you're getting when you enroll in the Flex Diet Cert. Not hype. Not promises. Just the actual deliverables. → 8 Modules, 40 Action Steps Each of the 8 metabolic flexibility interventions gets its own complete module covering: The ongoing physiology of metabolic flexibility (why it works) A deep research dive on each intervention condensed into 1 hour using language you can understand with complete...
9 days ago • 2 min read
I could have built the Flex Diet Cert in a vacuum. Just me, my research, my experience, tons of coffee, and my opinions packaged into 8 interventions... ...But here's the problem with that approach: No matter how much I know about metabolic flexibility, I'm not the world's leading expert on protein metabolism. I'm not the top researcher on sleep and circadian biology. I'm not the guy who literally discovered the molecular mechanisms of muscle growth. So I didn't pretend to be. Instead, I...
10 days ago • 2 min read